Sunday, February 27, 2011
" Each person is born to one possession which outvalues all his others--his last breath." Mark Twain
A man came into the gallery to view my chairs. He said " I like your chairs' I am also a furniture maker. I make fine cabinetry." I was intriqued, tell me more. He went on to state that the only criticism he has for me was the fact that my chairs were priced too low and how can I expect people to value my work if I don't put a high price on it.
Now this is not a new comment for me I've had this conversation with many of my woodworking peers over the years but that's not to say it doesn't strike a nerve everytime it comes up. I fully understand the general logic, it's simple. Value your work and others will value it.
If I could control the buyers feelings for purchasing one of my chairs I would only have to sell one, because I value every chair and every chair is priceless to me. Striving everyday to be as real with this art chair business as possible, one's price cannot only reflect the makers perception but by the bigger picture; Reality 101
Price is defined in the following ways; makers value, economic conditions, enviromental conditions, overhead costs, gallery commissions ect, ect, ect. So if my price is too low but you love the quality of the workmanship, the style of the design and have the perfect place for it in your home but are struggling to purchase the chair because it's price is too low I say stop worrying about the price because I no longer want to sell my low priced fine chair to you........Good Day!
Now that I've got that off my chest let's talk about the new chairs I made this week. These are the first chairs in more than a month. It's not easy going from four chairs per week to two a month but I've got to eat!
This one I call "Silent Scream". Quite a departure from my other chairs but that was my objective. I am pleased with the outcome, it is priced at $475.00
I love this one, I call it " Orange Poppy" it's youthful spirit trancends loud and clear. I put it in the gallery window and within one hour stopped four people in thier tracks. Already a win in my eyes. I priced it at $375.00 knowing it was a great deal.
Thank you so for following me, see you next Sunday.